You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Advertising Testing.
ANA has found 168 results for you, in 241 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research on Rodney Bewes advertising for Handifish

Rodney Bewes has been used for the launch of Handifish,and the company is considering using him for furtheradvertising of fish products (breaded fish, seafoodproducts, battered fish). This research was conductedto explore how appropriate Rodney Bewes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
×

Citation

, C. (1976a, February 01). Qualitative research on Rodney Bewes advertising for Handifish. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-rodney-bewes-advertising-for-handifish


Research reports

Research on 'snow white' Night Nurse

The 'Snow White' approach has been developed as an extensionof the current Night Nurse advertising forpossible use in 1976. This approach, which was available forresearch as a rough animatic uses a novel form of advertisingexpression for a serious...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
×

Citation

, C. (1976a, January 01). Research on 'snow white' Night Nurse. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-on-snow-white-night-nurse


Research reports

Qualitative hall test on a new commercial for the Parker Lady Ball pen

C.D.P. produced a commercial for Christmas 1975 whichfeatures the Parker Lady ball pen. The objectives ofthe advertisement were: 1. To reinforce Parker as a maker offine writing instruments;2. To state that Parker makes highpriced (around £10)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 2, 1975
×

Citation

, C. (1975a, December 02). Qualitative hall test on a new commercial for the Parker Lady Ball pen. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-hall-test-on-a-new-commercial-for-the-parker-lady-ball-pen


Research reports

Qualitative research into Stardust advertising

Three television commercials for Stardust Winter MiniHolidays have been produced by SJIP. The primary objectives of the research program weretherefore as follows: 1. To check that the three commercialseffectively communicated the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1975
×

Citation

, C. (1975a, November 02). Qualitative research into Stardust advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-stardust-advertising-


Research reports

Research into 'bitterman' and 'our house' advertising for Ind Cope

Advertising for Ansells Bitter and Tetley Bitter in theMidlands and the North has been based on a similar format,the Bitterman. In the South, however, the decisionwas taken not to adopt the 'Bitterman' approach. However,it is felt that there could be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
×

Citation

, C. (1975a, November 01). Research into 'bitterman' and 'our house' advertising for Ind Cope. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-into-bitterman-and-our-house-advertising-for-ind-cope


Research reports

Qualitative research into creative developments for Harvey's Bristol cream

Masius, Wynne-Williams and D'Arcy McManus have produced acommercial for Harvey's Bristol Cream for the Christmasseason, which is intended to minimize the importance ofthe price differential between Harvey's and competitivebrands. The research was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1975
×

Citation

, C. (1975a, October 03). Qualitative research into creative developments for Harvey's Bristol cream . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-creative-developments-for-harvey-s-bristol-cream-


Research reports

Qualitative research on Dairy Box tv advertising

A new commercial for Dairy Box has been developed called'Rural Vision'. The film shows Dairy Box in a relaxedcountry garden setting, being shared and eaten by a varietyof people. Two soundtracks of the 'love' song (from the'Bob Carol' film) were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1975
×

Citation

, C. (1975a, October 03). Qualitative research on Dairy Box tv advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-dairy-box-tv-advertising


Research reports

Night nurse advertising research

The research was required to check the new Night Nurse commercial -"Fred's Cold" - against the same Medinite commercial used inthe earlier test with "Reassurance'', and, where possible,to make comparisons between the effectiveness of "Fred's Cold"and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1975
×

Citation

, C. (1975a, October 01). Night nurse advertising research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/night-nurse-advertising-research


Research reports

Dettol advertising

Following on qualitative research into possible advertisingapproaches for Dettol, the decision was taken to develop the theme of worldwide usagewhile still maintaining links with England.Three advertising treatments were developed, all showingBritish...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 8, 1975
×

Citation

, C. (1975a, September 08). Dettol advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/dettol-advertising